Kate Robertson. On the other hand, experienced UX Designers struggle with reporting results to the stakeholders. Mention their names as often as possible – even though the people will know that the person you’re talking about isn’t real, their brain will tell them otherwise. You can transfer quotes by users onto notes, then group together any similar or repeated themes. A long post about my experience designing Personas for different purposes, from TV advertising to User Experience. As a UX designer, your task is to gather your findings and use them to define a realistic character that is likely to use your product. Describe their character, their likes, dislikes (even the name of their dog). Whether it’s your case or not, you still need to know your target audience if you want to ensure you have the best UX design possible. Strive to implement a mix of both approaches for a more balanced and accurate result. Web analytics: Analyze certain factors such as the number of visits on a page, time on site and the path visitors take before converting to users. Over 70% of developers are using this technique in their work. At this stage, you’ll have formed a better understanding of your audience and its main user groups. A positive result can be achieved only through hard work and dedication (but that’s true for anything, isn’t it?). This concerns any other type of approach that could improve the UX. Join the 145,896 changemakers. Plus, people will feel safer and more honest among peers. You may also decide to include your persona in the case studies on your UX portfolio, another reason why you should pay attention to its design. We wanted to emphasize the age and experience attached to this Persona. Discover how to take your UX design to the next level by creating a user persona and user flow from research you collect. Coming up with these personas helps you to narrow down the users you want to attract, the problems they need you to solve and the needs that you can address through your product or service. While there are many online tools and, Last but not least, it’s time to design your user persona document. This makes communication easier in the rest of the process. Make it specific: Select a suitable person to represent your group and give this person a name. You’ll find many options online. This information is normally displayed in a visual document, so that it can comfortably serve as a reference point throughout the design process. For each persona, we pointed out what was good and what we could improve about the way they were constructed. The only way to do so is to find the patterns in the answers provided by users. You’ll want to observe the differences between the users and identify recurring themes, behavior and characteristics. You can probably already guess the difference between the two from their names. When they work, the values and benefits of creating personas are undeniable, and yet, there are numerous product teams that can attest to having created personas that lie around collecting dust in their respective companies. Now it’s time to introduce your user personas to your team. And there is no easier way to do this than by creating a personality and putting yourself in the shoes of this character you’ve created. The word persona helps designers to create their solutions, specific, non-generic and user-centred. Here’s what you need to do to make this task less challenging and to get the UX persona character that represents your users the best. Prior knowledge describes what the persona knows about the product or product category. It is also hard to master if you don’t have any experience in the field. There should be between one and four groups. However, make sure that the image truthfully represents your medium target user. Other important elements that should make up your user persona include their influences â what affects his or her opinion (this can be a family member, a blog, certain trends or abstract ideas such as UX design). Usability tests: There are different methods, but these are generally one-on-one sessions that involve observing a user’s experience with your product (or a prototype of your product), and identifying their frustrations and challenges. Using personas can enable companies to better understand and cater to their target audiences and boost overall brand awareness and sales. In this article, we discuss what user experience personas are, why they are important and how to make a persona UX. Online surveys: This is a fairly simple and accessible way of doing user research, especially if you’re working on your own and don’t have the resources a larger company may have. 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